Hollywood Sees Illegal Streaming Devices as 'Piracy 3.0'

After hunting down torrent sites for more than a decade, Hollywood now has a more complex piracy threat to deal with. From a report: Piracy remains a major threat for the movie industry, MPA Stan McCoy said yesterday during a panel session at the St. Petersburg International Economic Forum. Much like Hollywood, copyright infringers are innovators who constantly change their "business models" and means of obtaining content. Where torrents were dominant a few years ago, illegal streaming devices are now the main threat, with McCoy describing their rise as Piracy 3.0. "Piracy is not a static challenge. The pirates are great innovators in their own right. So even as we innovate in trying to pursue these issues, and pursue novel ways of fighting piracy, the pirates are out there coming up with new business models of their own," McCoy said. "If you think of old-fashioned peer-to-peer piracy as 1.0, and then online illegal streaming websites as 2.0, in the audio-visual sector, in particular, we now face challenge number 3.0, which is what I'll call the challenge of illegal streaming devices."