Square Sells Access To Your Inbox. No One Seems To Know If the Law Cares.

An anonymous reader shares a report: I wanted to know how all these merchants had gotten my professional contact info. What I discovered was both unsurprising in today's world of relentless online marketing and aggressive consumer data sharing, and also a bit disquieting. It also had less to do with these small shops than I might have expected: Square's parent company, Block, was selling access to customers' inboxes, even if all we do is elect to receive a receipt from a single transaction (more on that below). Privacy experts said selling marketing information in this way clearly falls short of best privacy practices. And while it doesn't appear to violate data protection laws, the practice is walking a fine line.

"They're trying to solve for a lot of different nuances whilst trying to serve their objective and their merchant objective, which is keeping as many people opted in as possible," said Sucharita Kodali, a vice president and retail analyst at Forrester. Experts also told Protocol the situation seems to highlight how Block, as well as other payment processors and fintech platforms, operate in a bit of a privacy gray zone. Sometimes that gray zone leaves no one in charge of consumers' data rights, and sometimes it means the companies, deep within their terms of service, have legal loopholes that give them room to use our information in ways we might not expect.

Read more of this story at Slashdot.