Purchase optimization, flexible subscriptions, and revenue growth with Play Commerce

More flexible subscriptions to improve reach, conversion, and retention

Digital subscriptions continue to be one of the fastest-growing ways for developers to monetize on Google Play, so we reimagined the developer experience and added new tools to give you more flexibility and control when it comes to growing and retaining your subscribers.

• New , multiple billing durations and special offers were each defined as fully independent SKUs. If multiple SKUs provided the same benefits with different combinations of billing periods or pricing, this quickly became complex.
  

  New model separates your subscription products – what you sell – from how you sell them

  
  
  Check out the video below and take our , to get started.
  

• We also launched In-App Messaging, a new way to retain more subscribers following a declined payment. Simply call the describing your subscription in Play Console. Benefits can remind users of the value they get from your subscription at key moments, such as when the user comes to manage their subscription on Play.
  
  

Add benefits descriptions to remind users of the value received from your subscription

Monetization insights and programs to boost your revenue

• We realize how important it is to contextualize which metrics drive your topline revenue and which lower-level metrics can be further optimized to maximize your game’s revenue. is another way to boost your revenue. Since launch, over 100 million members have joined the program! This year, those members have invested over billions of earned points into titles, increasing revenue on average between 5% and 30% for participating developers. Play Points has expanded to over 30 markets, including this year’s launches for users in India, Mexico, Czech Republic, and Poland. We’ve also added the ability to track Points coupon and out of app product transactions through is a great way to complement your app or game’s monetization strategy - already featuring 1,100+ titles from over 500 developers. For Play Pass participating titles, we’ve seen Play revenue nearly double on average. Play Pass is now available in 92 markets, including expansion to two new key markets this year: India and Japan. We’ve also added over 200 new apps and games to our catalog this year and continue to invest in Play Pass’s growth by investing $2 million in local game studios, with our first . As we continue to invest in Play Commerce, we look forward to expanding your buyer reach and developing new monetization tools to help you grow your business.