Many publishers doubt whether excellent scores on Core Web Vitals are worth the effort. They also worry that even a quality user experience won't deliver the boost in readership they need. Fortunately, our prioritization of performance at RebelMouse has given us the data to prove that Core Web Vitals are an excellent way to generate new traffic and build the user loyalty needed to have a successful business.
In order to illustrate this, we analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. In particular, we defined types of users to separate the audiences into the following key categories:
- New Visitors: Users who visited a site for the first time.
- Returning Visitors: Users who had at least two sessions.
- Loyal Visitors: Users who had at least three sessions or more.
- Fans: Users who had at least four sessions or more.
- Superfans: Users who had at least five sessions or more.
References:
The data from the field, gathered by Google Analytics, was overwhelmingly clear. When focusing on loyal visitors, fans, and superfans categories, we found that users are far more likely to stay longer, consume more content, and return more often on sites that receive excellent marks on their Core Web Vitals. Here's a look at some prominent examples:
But content consumption and time spent per user weren't the only metrics to spike. The number of users visiting and pages accessed also increased among the same categories:
From normal to high-performing: How RebelMouse transforms websites
RebelMouse optimizes all third-party calls in a progressive web app that delivers the most important content first, and then sequences the rest of the calls as the reader needs to see them.
We have
To protect Cumulative Layout Shift (CLS) and LCP scores, all social embeds need to be set to lazy load.
For CLS preservation, you have to dynamically find the size of the embed with server-side technology, and insert it into your own storage of the properties of that embed. Then, the embed needs to be delivered to your front end to prevent the layout from shifting upon load. For those with interest in deeper dives on this topic, we have posts specifically on examples with more details.
Ultra-light, smart HTML and CSS .
Publish with a performance-first mindset .
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Creating quality content is now only half the battle for publishers and brands alike. Quality content must be supported by modern technology that can keep up with the speed and standards of today's web. We're able to deliver Core Web Vitals that make the grade because site performance isn't just a goal, it's a company pillar that's woven into our culture. We use our intense focus on performance to help our clients make the most of the open web by growing traffic and building revenue without sacrificing user experience.
If you'd like to learn more about how we can help your site exceed the industry standard on Core Web Vitals, click here to learn more about RebelMouse today.
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