Ask any Gen Z or even Millennial: What makes a business stand out? And you’ll likely receive answers that touch on accessibility and relatability. Two of these factors weigh heavily on modern consumers because they want to support brands that share their ethos or values, and they also want them to be easily obtained.
When you think about how people used to walk to stores and browse around with no internet references, that’s archaic behaviour because everything now is driven by technology. A simple meal is no longer just walking into a restaurant or cafe and just filling up your tummy, it’s a flurry of searches to make sure that it checks the consumer’s expectations, whether from the yummy factor to how Instagrammable it is. If you think that travel is safe from this consumer behaviour, it cannot be further from the truth.