ChatGPT Is a 'Code Red' for Google's Search Business

A new wave of chat bots like ChatGPT use artificial intelligence that could reinvent or even replace the traditional internet search engine. From a report: Over the past three decades, a handful of products like Netscape's web browser, Google's search engine and Apple's iPhone have truly upended the tech industry and made what came before them look like lumbering dinosaurs. Three weeks ago, an experimental chat bot called ChatGPT made its case to be the industry's next big disrupter. [...] Although ChatGPT still has plenty of room for improvement, its release led Google's management to declare a "code red." For Google, this was akin to pulling the fire alarm. Some fear the company may be approaching a moment that the biggest Silicon Valley outfits dread -- the arrival of an enormous technological change that could upend the business.

For more than 20 years, the Google search engine has served as the world's primary gateway to the internet. But with a new kind of chat bot technology poised to reinvent or even replace traditional search engines, Google could face the first serious threat to its main search business. One Google executive described the efforts as make or break for Google's future. ChatGPT was released by an aggressive research lab called OpenAI, and Google is among the many other companies, labs and researchers that have helped build this technology. But experts believe the tech giant could struggle to compete with the newer, smaller companies developing these chat bots, because of the many ways the technology could damage its business.

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