It's an unusual sanction for the iPhone maker, which has faced fewer legal penalties over privacy than its Big Tech competitors. Apple makes privacy a selling point for its devices, plastering "Privacy. That's iPhone." across 40-foot billboards across the world.... Apple failed to "obtain the consent of French iPhone users (iOS 14.6 version) before depositing and/or writing identifiers used for advertising purposes on their terminals," the CNIL said in a statement. The CNIL's fine calls out the search ads in Apple's App Store, specifically. A French court fined the company over $1 million in December over its commercial practices related to the App Store....
With iPhones running iOS 14.6 and below, Apple's Personalized Advertising privacy setting was turned on by default, leaving users to seek out the control on their own if they wanted to protect their information. That violates EU privacy law, according to the CNIL.... The newer versions of the iPhone operating system corrected the problem, presenting users with a prompt before the advertising data was collected.
Gizmodo also notes this response from an Apple spokesperson. "We are disappointed with this decision given the CNIL has previously recognized that how we serve search ads in the App Store prioritizes user privacy, and we will appeal. Apple Search Ads goes further than any other digital advertising platform we are aware of by providing users with a clear choice as to whether or not they would like personalized ads."
Gizmodo calls France's fine "a signal that Apple may face a less friendly regulatory future in Europe."
Read more of this story at Slashdot.
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