Android vitals: Increase engagement and installs through improved app performance

Poor app performance is something that many users have experienced. Think about
that last time you experienced an app crashing, failing to respond, or rendering
slowly. Consider your reaction when checking the battery usage on your own
device, and seeing an app using excessive battery. When an app performs badly,
users notice. In fact, in an internal analysis of app reviews on Google Play, we
noticed that half of the 1-star reviews mentioned app stability.

Conversely, people consistently reward the best performing apps with better
ratings and reviews. This leads to better rankings on Google Play, which helps
increase installs. Not only that, but users stay more engaged, and are willing
to spend more time and money.

At Google I/O 2017, we on Android vitals to understand the data shown in the
dashboards, and how you can improve your app's performance and stability. Watch
the I/O session to learn about more tools from Android and Google Play that you
can use to identify and fix bad behaviors:

Learn more about other Play Console features, and stay up to date with news and
tips to succeed on Google Play, with the Playbook app.