Advanced solutions for evolving monetization with Google Ads

Author: Google Ads - Bewertung: 35x - 5



The gaming industry is ever evolving, and adaptability has never been more crucial in the current environment of macro changes and shifts in user behavior. In this session, we'll review the evolution of player monetization in mobile gaming over the past five years, and examine the best advanced bidding strategies to ensure you can maintain an engaged user base and achieve sustainable revenue growth simultaneously.

Chapters:
00:00 Intro
00:38 The state of mobile gaming
01:30 Bidding evolution
02:51 The hybrid monetization shift
04:14 tROAS expansion
07:17 Key takeaways

Resources:
About Target ROAS bidding → https://goo.gle/3Lc4WQv
tROAS for ad revenue announcement → https://goo.gle/3kXy6Ze

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