Amazon Announces 'Bedrock,' Its ChatGPT and DALL-E Rival

Amazon announced on Thursday it's releasing a ChatGPT and DALL-E rival it calls Amazon Bedrock. Insider reports: Bedrock is a suite of generative AI tools that can help Amazon Web Service customers -- businesses who run their operations on Amazon's data servers -- build chatbots, generate and summarize text, and make and classify images based on prompts. While OpenAI's ChatGPT is run solely on its GPT-4 language model, Bedrock users can perform specific tasks by selecting from a range of machine learning models it calls "foundation models," such as AI21's Jurassic-2, Anthropic's Claude, Stability AI's Stable Diffusion, and Amazon Titan.

A content marketing manager, for example, can use Bedrock to create a targeted ad campaign for a new line of handbags by feeding it data so it can generate product social media posts, display ads, and web copy for each product, according to an AWS blog post. A preview of Amazon's generative AI toolkit is currently limited to select AWS customers. So far, Coda, an AI-document generation firm used by companies like Uber and the New York Times, is using Bedrock to scale its business operations, according to Amazon.

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