Meta sells nearly 80 per cent of all VR/AR headsets, thanks to its VR Quest models. But the market itself is small -- fewer than 9mn units sold last year, according to IDC -- a tenuous lead given Apple's expected entry into the market during its developer conference next month. The company told the Financial Times: "Given the complexities of developing true augmented reality technologies and the intricacies involved with manufacturing these optics, as well as the issues many companies experience with overseas supply chain dependencies, we have entered into several non-exclusive IP licensing and manufacturing partnerships with companies looking to enter the AR market or expand their current position."
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