What does a cyberattack do to a company’s value

On average a security breach globally cost about $3.68 million dollars, 6.75 million in Canada and in the united states that cost is $8.64 million. It's common knowledge that a cyberattack does damage to a company, but it’s not so obvious how a cyberattack may affect a company’s underlying value. Obviously there’s a labour cost to all the employees that will work to fix it but there are many other ways that a cyberattack costs a company money that may not be apparent.

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