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Upcoming price and tax changes for apps, in-app purchases, and subscriptions

The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services on a global scale in 44 currencies across 175 storefronts. When tax regulations or foreign exchange rates c…

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The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services on a global scale in 44 currencies across 175 storefronts. When tax regulations or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. These updates are done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts.

On July 25, pricing for apps and in‑app purchases (excluding auto‑renewable subscriptions) will be updated for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. These updates also consider the following tax changes:


  • Egypt: introduction of a value‑added tax (VAT) of 14%

  • Tanzania: introduction of a VAT of 18% and a digital service tax of 2%

  • Türkiye: increase of the VAT rate from 18% to 20%

How this impacts pricing


  • If you’ve selected Egypt, Nigeria, Tanzania, or Türkiye as the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions), the price won’t change on that storefront. Prices on other storefronts will be updated to maintain equalization with your chosen base price.

  • If the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions) isn’t Egypt, Nigeria, Tanzania, or Türkiye, prices will increase on the Egypt, Nigeria, Tanzania, and Türkiye storefronts.

  • If your in‑app purchase is an auto‑renewable subscription or if you manually manage prices on storefronts instead of using the automated equalized prices, your prices won’t change.

The Pricing and Availability section of My Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, in‑app purchases, and auto‑renewable subscriptions at any time.

How this impacts proceeds and tax administration

Your proceeds for sales of apps and in-app purchases (including auto‑renewable subscriptions) will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Egypt and Tanzania.

Learn more about managing your prices

Viewing new pricing


Selecting a base country or region


Pricing and availability start times by region


Setting in‑app purchase pricing

CTI Threat Relationship Graph2 Knoten / 1 Relationen
CVE / Incident Software MITRE ATT&CK CWE Weakness IoC
SOC Incident Playbook: Remote Code Execution (RCE) Defense
Syntax validiert (0 Fehler)
title: Detect Exploitation - Upcoming price and tax changes for apps, in-app purchases, and subscriptions
id: d46e4659-c7cc-4196-81da-6a39993e86fb
status: experimental
description: Automatisch generierte SIEM-Erkennungsregel basierend auf CTI Intelligence
references:
  - https://tsecurity.de/
author: iShareStuff CTI Automated Detection Engine
date: 2026-09-24
logsource:
  category: network_connection
  product: any
detection:
  selection:
      CommandLine|contains:
        - 'exploit'
  condition: selection
falsepositives:
  - Legitime administrative Zugriffe oder Penetrationstests
level: high
tags:
  - attack.initial_access
Syntax validiert (0 Fehler)
rule CTI_Threat_Indicator {
    meta:
        author = "iShareStuff CTI Automated Detection Engine"
        date = "2026-09-24"
        description = "YARA Signature for "
    strings:
        $str = "Upcoming price and tax changes" ascii wide
    condition:
        any of them
}
Syntax validiert (0 Fehler)
index=security sourcetype IN ("cisco:asa", "pan:traffic", "zeek_conn", "suricata", "WinEventLog:Security")
("Upcoming price and tax changes for apps ")
| stats count earliest(_time) as first_seen latest(_time) as last_seen by src_ip, dest_ip, dest_host, signature
| eval first_seen=strftime(first_seen, "%Y-%m-%d %H:%M:%S"), last_seen=strftime(last_seen, "%Y-%m-%d %H:%M:%S")
| sort - count
Syntax validiert (0 Fehler)
message: "*Upcoming price and tax changes for apps *"
Syntax validiert (0 Fehler)
CommonSecurityLog
| where Message has "Upcoming price and tax changes for apps "
| summarize EventCount = count(), FirstSeen = min(TimeGenerated), LastSeen = max(TimeGenerated) by SourceIP, DestinationIP, DestinationPort, Activity
| extend DetectionRule = "iShareStuff-CTI-Compiled"
| sort by EventCount desc
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Fokus-Vektor:

Kognitive Analyse für identifizierte Bedrohung: Erhöhte Bedrohungslage im Bereich Upcoming price and tax changes for apps,.... Basierend auf 368k Vektor-Korrelationen werden sofortige Isolationsmaßnahmen für betroffene Endpunkte empfohlen.

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