Posted by Paul Feng – Vice President of Product Management, Google Play
enable you to optimize your conversion rate and acquisitions by creating different messaging for different user segments. Many of you have already been using your 50 custom store listings to tailor your messaging by country, pre-registration status, Google Ads campaigns, or to inactive users.
Now, we’re making it even easier to create and manage your listings with the ability to:
- Save your listings as a draft to continue editing later
- Schedule your listings to publish when you want and for the duration you choose
- Test your listings with a portion of your audience before rolling them out
Last year, we launched a new Play Console page dedicated to beta to help you grow your user base. Since we launched the program last year, we’ve seen a tremendous amount of growth. Google Play Games on PC currently reaches users in more than 120 countries, offering over 3,000 titles including Clash of Clans, Clash Royale, Free Fire MAX, and Angry Birds 2*. to help you optimize your prices, reach more buyers, and better manage user purchases.
At this year's I/O, we launched to reflect currency fluctuations against the US dollar, and you’ll see a new Play Console Inbox notification anytime we recommend a price adjustment of your in-app products.
We also made several updates to help you better reach a global audience. Now you can more efficiently display available products and offers to users based on regional availability with the new now includes popular payment methods PayPay eWallet and cash top-ups at over 14,500 Lawson stores throughout Japan, cash top-ups at over 18,000 7-Eleven stores in Mexico, ShopeePay eWallet in the Philippines, Verve Card in Nigeria, and China UnionPay Card throughout select East Asian and Southeast Asian markets.
Coming soon, , giving you more flexibility and choice when monetizing on Google Play. Developers enrolled in user choice billing can offer an additional billing system alongside Google Play’s in over 35 markets. And now, we’re making the alternative billing APIs available to participating developers with users across these markets. With the APIs integrated, developers can look forward to a more streamlined experience:
- User choice screens rendered by Google Play: you will no longer need to build and maintain the information and/or choice screens as required by UX guidelines
- Alternative billing settings in Play Console: manage alternative billing settings for eligible apps, including market enrollment, payment method logo, and more
- Simplified transaction reporting: removing manual touchpoints
- Google Play Top Charts: transactions reported via API are reflected on Top Charts
- Improved reporting: transactions reported via API enable more detailed developer reporting - including exchange rates, associated app package ID, service fee rates, and more
Helping you deliver high-quality experiences
To connect people with experiences they’ll love, we continuously invest in new tools, features, and programs to help you build
SOCIAL SHARE CARD GENERATOR