A/B testing involves comparing two versions of a website or app against each other to determine which performs best. In this experiment, two or more variants of the same page are shown randomly to users, and statistical analysis determines which variation performs best.
There are a lot of businesses today that are unhappy with the unqualified leads they get per month. E-commerce stores are struggling with a high cart abandonment rate. The media and publishing houses are also dealing with low customer engagement. Conversion metrics have impacted the overall business growth of different industries.