China To Tighten Controls on Video Gaming Industry

Beijing is moving to curb excessive spending on video games across the country, according to a new draft regulation, dealing another blow to the world's largest video gaming market that is still recovering from the government's previous industry crackdown. From a report: Online games must not offer rewards that entice people to excessively play and spend, including those for daily logins and topping up accounts with additional funds, according to draft rules published on Friday by industry regulator the National Press and Publication Administration (NPPA). All video games must put a cap on how much players can top up their accounts and alert users about "irrational consumption behaviour" via a pop-up window, according to the NPPA.

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