GenAI Exposes Enterprise Sustainability Hypocrisy

Last year, I met with the head of sustainability at a large software vendor. He was touting his company’s commitment to becoming carbon net-zero by 2030 – balancing its responsibility for the production of greenhouse gases with an equal commitment to the removal of such gases (mainly carbon dioxide, or CO₂) from the atmosphere.

Many companies – both software vendors as well as a broad spectrum of organizations across industries – have a similar promise.