"Deceptive AI Election content can deceive the public in ways that jeopardize the integrity of electoral processes," the document reads. The accord is also a recognition that lawmakers around the world haven't responded very quickly to the swift advancements in generative AI, leaving the tech industry to explore self-regulation. "As society embraces the benefits of AI, we have a responsibility to help ensure these tools don't become weaponized in elections," Brad Smith, vice chair and president of Microsoft, said in a statement. The 20 companies to sign the pledge are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap, Stability AI, TikTok, TrendMicro, Truepic and X.
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