The DevRel Digest February 2024: The DevRel Renaissance

The DevRel Renaissance: A Star is (Re)born

The subject line of the latest issue of ”-induced growth, finding experienced DevRel was challenging and salaries reflected that.

Well, we all know how that story turned out.

With layoffs still sweeping across tech, it may be difficult to remain hopeful, but while The Tower in tarot indicates a complete upheaval, it also signals that new beginnings are just around the corner under the light of

The Star card from the Rider-Waite tarot deck featuring senior pug Gary Photoshopped as the maiden pouring the jugs

AI, Sales, and Trust

A DevRel Renaissance certainly aligns with the notion of Developer Relations as “the liberal arts of tech.” That’s how Katie Miller, Developer Marketing Advisor, describes the field, drawing on the fact that DevRel lies at the intersection of multiple functions across an organization. I got to see Miller speak on a panel at if you haven’t already.

The Magic of “Why?”

With all this talk of layoffs, and Towers, and AI, and sales pipelines, it can be hard to answer the question, “What should someone who wants to get into DevRel do?”

Maybe

For Bhattacharya, the “Why?” of DevRel is in the magic. For him, Developer Relations is about sharing the excitement he felt when he discovered computers. I don’t know if that’s something AI could ever replace without being inherently untrustworthy.

Developer Relations isn’t going anywhere, it’s just that where we’re going might be a little bit different than what we expected. When trying to figure out where to go next, it seems the best strategy might be asking, “Why?” and putting a little trust in the stars to guide us.

Events and Resources and Other Notable Things

• If you’re thinking of creating video content and you don’t know where to start – and even if you’re already a video content expert – check out fellow DevRel Kevin Blanco and his new on March 6th! Registration is free and the agenda looks full of helpful talks and topics.


• The on March 21st with a preview of my PyCon talk. Check out the link for details.