Octokit - No-code game maker, but for marketing?

Hello fellow devs, and even non-devs!

There are many tools to build games such as Unity, Unreal Engine or Playcanvas,... but those game engines can be a bit too overwhelming for some people, and they want to migrate to a simpler tool. Meanwhile, the topic about no-code tools has been circulating for a while, so for this occasion, I want to share about a game-builder, but with a little bit more specific, a game-builder suitable for marketing - that is Octokit.

No-code Game Creator - What are the possibilities?

As I mentioned above, Octokit is a no-code game-maker website. I just discovered Octokit not long ago, and it seems that this web-based tool has just been recently released too. But for a new-release product, their website has been functioning exceptionally well for me.

First thing first, Octokit’s system revolves around premade game templates, and worry not, their stock is HUGE. The templates are mostly, if not all, vertical games i.e games most suitable for mobile screen, but I can play on PC just fine. They have quite a category for their gameplays, ranging from Fortune games (or luck-based games, for more familiarity, such as Wheel of Fortune) to casual arcade minigames.

Here in the game editor tool, Octokit has listed all of the assets they have in the game and allows me to modify each of every asset from the background image to the scoring items. I can add texts, shapes and draw lines to the asset, or even completely replace one with another image. The no-code editor is powerful enough to let me fully change the game template into something completely new.

How does it work?

For a more detailed step-by-step guide, I’ll show you an example of a game that I’ve made. First, go to “My Kit” and hit on the “Create a Product” then “My Template”. Just choose whatever you want from the stock, here I choose the “Flappy Witch” game for this example.

• The “Instant Reward” option gives players chances to spin the lucky wheel immediately after clearing the game to win rewards (Note that Fortune games alway have this as the default option because this game type is already a reward distribution simulation).


• The “Online Competition” option is, well, used for online competition as its name suggests. Games with this option won’t reward players with anything but will have a leaderboard showcasing top players’ scores.
  “M.I.X” games have both the lucky wheel and leaderboard after finishing the game.


• And finally, the “No Login. No Reward” option allows users to play the game without the need to login first.

Moving on to the Login Method section. This one just simply lets you choose when to ask for players information in the game, each method has its pros and cons to marketing campaigns as listed in the picture below:

• Login at Start


• Login at End (opened reward)


• Login at End (secret reward)

There are more customizable options like Limit play turn per day, CTA button, game period, game logo, etc. but for the simplicity of the post, I won’t go into too much detail here.

However, there is one important thing. For games which have reward distributing feature, Octokit has a reward list manager where you can create and manage every reward entry. It helps you modify the reward quantities, mass generate reward codes and even manipulate each entry rate. Moreover, the system also shows the status and redeem history for each code, giving users an easy way to manage their resources.

A Marketing-friendly tool

This is where I begin to feel interested in Octokit. In a marketing viewpoint, those options that I have listed above can help businesses utilize Octokit games effectively for their marketing strategy. There are many ways that a company can integrate minigames in a campaign, as Octokit has developed their games according to four basic marketing purposes, it will be a great start to decide which game and which settings to choose.

If your company wants to run a sales promotion, use Instant Reward to quickly distribute those e-coupons and e-vouchers to boost sales. If your company needs more engagement, host an online competition using Octokit game. Let your customers compete with each other, win prizes and have a great time together and people will automatically talk about your brand. Or even use minigames to spice up the atmosphere in an offline event.

Not only that, Octokit games can act as an easy means to collect customers' data. Many companies have invested millions of dollars into data collection alone. Isn’t it great if there’s a more profitable approach to do it?

Conclusion

In my opinion, a no-code game-builder like Octokit will be a suitable tool for marketers, but it still has some fields needed to improve, such as the editor tool UI/UX or the game library. Of course Octokit isn’t as in-depth and thorough as other tools, but I think it is still viable in some aspects. I’ll leave it to you to make yourself a game here and see how it fits. Oh, and you’re welcome to share your game in the comment too, for the funsies ;)