iOS 18 review: expansive customization with a pinch of AI

Apple did something unexpected with iOS 18 across nearly every feature outside of the anticipated Apple Intelligence — it listened by offering more customization and control.


It is no secret that investors and pundits were clamoring to know more about Apple's AI plans. However, now that we see Apple Intelligence will be a slow launch mostly limited to new hardware, it is clear why iOS 18 is so much more than AI.

When the Android vs iPhone wars were at their peak in the 2010s, you likely heard that one of the biggest reasons to choose Android was customization. Apple's simple grid of icons was laughable to the amusement park that was Android home screens.


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