Sonos Delays Two New Products As It Races To Fix Buggy App

"Sonos is delaying two hardware releases originally planned for later this year as it deploys an all-hands-on-deck approach to fixing the app," writes The Verge's Chris Welch. The company released a redesigned mobile app on May 7th that has been riddled with flaws and missing features. Sonos also entered the crowded headphone market in May with the launch of its Ace headphones, but it was immediately "overshadowed" by problems with the new Sonos app, according to Sonos CEO Patrick Spence. The Verge reports: "I will not rest until we're in a position where we've addressed the issues and have customers raving about Sonos again," Spence said during the afternoon earnings call. "We believe our focus needs to be addressing the app ahead of everything else," he continued."This means delaying the two major new product releases we had planned for Q4 until our app experience meets the level of quality that we, our customers, and our partners expect from Sonos." One of those two products is almost certainly Sonos' next flagship soundbar, codenamed Lasso, which I revealed last month. "These products were ready to ship in Q4," Spence said in response to a question on the call.

He also went in-depth on the app issues and how Sonos plans to fix them. Spence remains adamant that overhauling the app and its underlying infrastructure "was the right thing to do" for the company's future; the new app "has a modular developer platform based on modern programming languages that will allow us to drive more innovation faster," he said. But Spence also now acknowledges that the project was rushed. "With the app, my push for speed backfired," he said. "As we rolled out the new software to more and more users, it became evident that there were stubborn bugs we had not discovered in our testing. As a result, far too many of our customers are having an experience that is worse than what they previously had." [...]

For now, Sonos is turning to some longtime experts for help. "I've asked Nick Millington, the original software architect of the Sonos experience, to do whatever it takes to address the issues with our new app," Spence said. Sonos board member Tom Conrad is helping to oversee the app improvement effort and "ensure" things stay on the right track.

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