In a sign of a more aggressive push into consumer devices, Google moved up its annual flagship Pixel smartphone launch to August from October, preempting the next Apple. iPhone debut and seizing attention during a typically quiet period for the industry. [...] By holding its hardware showcase a month ahead of the iPhone maker's largest annual event, Google is "frontrunning Apple and also making a statement that we are likely way ahead of what Apple will show for iPhone 16 at least," said Mandeep Singh, an analyst with Bloomberg Intelligence.
Google has at least a six-month head start on Apple, which has invested less in AI over the years than some of its Big Tech peers, he added. Google's strategy -- tying together the development of hardware, software and services -- carries echoes of Apple's successful approach to designing devices. Yet, as Osterloh seeks to capitalize on the opportunity presented by AI, he faces a perennial challenge for Google: bringing the fight to Apple without threatening key relationships with hardware giants such as Xiaomi that rely on the Android operating system.
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