This week was my first fully dedicated marketing week and it just flew by! 🤯
Coding and Marketing Week
I got the idea of cycling between coding week and marketing week from .
is the person I decided to go with and she was super professional and delivered the video as per the timeline she proposed.
My instructions for the video were very simple. It had to showcase how easy you could create a blog using Notion and Stomod and for the video to be in the same style as she usually posts on her Tiktok account.
I wanted her audience to feel like this video came from her and not as a sponsored video. I’m super glad with the final result and you can check out the video below:
With the number of bookmarks, I see for sure there’s interest in the product and I am hoping that this has a trickle effect down the line with possible customers coming back from this campaign to check out Stomod and possibly sign up.
Deriving More Value
With the Tiktok collab, I have got additional derived value: a video I can use to promote Stomod via Tiktok ads. After trying out different other ad platforms like Meta Ads, Google Ads, Reddit Ads, I want to give Tiktok Ads a run for its money and see how it converts. This will be the topic of another weekly indie log 😅
Better Tracking for Marketing Initiatives
One thing which I believe is imperative for any marketing effort is to setup proper tracking for all metrics so that impact can be measured and that I do not do things blindly.
For this I decided to go with
PostHog is an amazing piece of software which allows me to embed a script on Stomod and it tracks pageviews, session replays, A/B Testing and more.
I spent some time this week to properly setup this tool and to create funnels to measure impact for my ad campaigns from Google, Tiktok and more.
One thing I realized very quickly is that PostHog scripts can possibly be blocked by people running ad blockers. However there is an option to proxy the requests on my own domain to avoid that.
After struggling a bit with it, I managed to setup the proxy server on where I would post blog posts from - I decided to run an experiment around the CTA with different wordings: “Get Started for free”, “Get Started”, “Start Free Trial”.
This is just a start as I plan to have even more drastic experiments to see which changes resonate more with my visitors.
Product Update Videos
Finally the other initiative I undertook for marketing week is to produce short < 60 seconds product marketing videos which explains the features I shipped during the previous coding week.
The goal is to repurpose the videos for different platforms:
Twitter/X - as a drip feed of scheduled tweets over the next week about the new features
YouTube - where I created a dedicated channel for Stomod and post these videos as shorts with hope that it drives some traffic to Stomod.
TikTok - same as above.
It’s very difficult to measure the impact of posting those videos to the different platforms listed above but I am hoping long-term it raises awareness and bring some customers from those platform after they view one of my videos!
That’s about it from me for this edition of the Weekly Indie Log. I have added the ability for you to drop comments on this blog post now - feel free to share your thoughts! 👇
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