Weekly Indie Log #7

Another week, another weekly indie log! It’s number 7 and it’s going to probably be a good one.

The MRR for Stomod remains the same as last week at $239.

Small surprise for me was that New pricing page layout

I had to revamp the pricing layout a bit as I had removed the free plan and the 3 column side-by-side pricing layout was not working anymore. I took some cues from the Senja pricing page while designing the new one, which you can see below:

to the Rescue

Which brought me back to Loops.so email loops for Stomod

A/B Testing Experiments

In the past few editions of my weekly indie log, I wrote about some social experiments I ran on the landing page for Stomod and some of those have returned conclusive results. Let’s dive in to review some of those.

CTA Button Text

The first experiment I ran was around CTA button texts. Stomod has a bunch of CTAs on the landing page which asks for the users to basically sign up for Stomod.

Experiment results for the CTA experiment

Pricing Link Pulse

Another one of my experiments after I found out about it from Twitter is the pulsing dot on the Pricing link in the header experiment. Hieu Dinh, developer of

This is how it looks like on Stomod’s landing page. It’s relatively simple to implement and the Pulsing dot on the Pricing link on the landing page for stomod.com

The premise was that placing this dot on the pricing link in the header menu caused a lot more people to view the pricing page and eventually sign up to the product where it was used.

I decided to put this to the test. Again the results were pretty convincing. The visitors who viewed the landing page with the pulsing dot on the pricing link were more likely to visit the pricing page - and by a large margin:

by Social proof toasts for previous subscriptions on stomod.com

I ran the A/B test for showing vs hiding the toast and seeing how many users signed up to Stomod. Again, the results were very convincing with visitors seeing the toast more likely to sign up than those who did not.

If you are interested in implementing the same on your landing pages, Nico has productized the concept and you can check out Experiment results for the verified subscribers toast experiment

With all those A/B test returning conclusive results, I ended those experiments and moved the best results to the actual live implementation of my landing page.

Let me know what you think! That’s it for this week, catch you in the next one 👋