Uber's Gig-Economy Workforce Now Includes Programmers

Uber's gig-economy workforce now includes programmers. According to Bloomberg, "The company is expanding beyond its rideshare roots to enter a hot new market: helping other businesses outsource some of their artificial intellgience development to independent contractors." From the report: Its new AI training and data labeling division, called Scaled Solutions, builds on an internal team that tackles large-scale annotation tasks for Uber's rideshare, food delivery and freight units. According to its website, Scaled Solutions has begun serving other companies that also need high-quality datasets. Clients include Aurora Innovation Inc., an Uber-backed firm that makes self-driving software for commercial trucks, and Niantic Inc., the game developer behind Pokemon Go.

Uber's efforts to sell data labeling services have not previously been reported. The move could allow it to gain a piece of a growing market, as global companies rely on humans to vet data to train AI models. Scale AI Inc, which offers similar services, is valued at $14 billion, making it one of the hottest artificial intelligence startups. The rideshare giant has plenty of experience recruiting contractors, as it has done for years with drivers and couriers. Now the company is betting that it can help other businesses by getting enough skilled workers who can label images, text and videos with context for machine learning models to recognize patterns and make accurate predictions and recommendations.

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