Learn top tips from Kongregate to achieve success with Store Listing Experiments

Founded in 2006 by brother and sister Jim and Emily Greer, used Store Listing Experiments to test new content for the Global Assault listing page on Google Play. By testing with different audience sizes, they found a new icon that drove 92 percent more installs, while variant screenshots achieved an impressive 14 percent improvement. By picking the icons, screenshots, and text descriptions that were the most sticky with users, Kongregate saw installs increase by 45 percent on the improved page.

Kongregate’s Mike Gordon, VP of Publishing; Peter Eykemans, Senior Producer; and Tammy Levy, Director of Product for Mobile Games, talk about how to successfully optimise mobile game listings with Store Listing Experiments.

Kongregate’s tips for success with Store Listing Experiments

Jeff Gurian, Sr. Director of Marketing at optimized their Play Store listing with and best practices to help you grow your business globally.