Meta Envisages Social Media Filled With AI-Generated Users

Meta is betting that characters generated by AI will fill its social media platforms in the next few years as it looks to the fast-developing technology to drive engagement with its 3 billion users. From a report: The Silicon Valley group is rolling out a range of AI products, including one that helps users create AI characters on Instagram and Facebook [non-paywalled source], as it battles with rival tech groups to attract and retain a younger audience.

"We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do," said Connor Hayes, vice-president of product for generative AI at Meta. "They'll have bios and profile pictures and be able to generate and share content powered by AI on the platform ... that's where we see all of this going," he added. Hayes said a "priority" for Meta over the next two years was to make its apps "more entertaining and engaging," which included considering how to make the interaction with AI more social.

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