25 years of Apple's innovation with the iTunes Music Store

The fourth of Apple's top 10 major areas of innovation in the last 25 years is 2003's iTunes Music Store. Here's how Apple transformed the music industry and created an entirely new digital media marketplace.


The first segment discussed Apple's 2000 release of Mac OS X Public Beta, its first important area of innovation in the last 25 years. The second segment focused on Apple's reinvented retail operations. The third segment introduced iPod. The fourth details how Apple brought retail to digital media within iTunes.

"Innovation" brings to mind the explosive new creations of the iMac, iPod and iPhone. But the greatest potential opportunity for change can also come from a devastating destruction of the status quo, paving the way for something really new.


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