Google Explains How Chrome's Ad Blocking Feature Will Work on Mobile and Desktop

Last year in June, Google promised to bring some kind of ad blocking functionality to its proprietary Chrome web browser to block ads on websites that aren't compliant with the Better Ads Standards.

The search giant explained today, in a detailed blog article, how it decided to implement the ad filtering functionality in its Google Chrome web browser, which will go live tomorrow, February 15, 2018, probably as part of a new stable update on all supported platforms, including Windows, Linux, Mac, Android, and iOS.

We already knew that Chrome's upcoming ad blocking feature would consider websites promoting intrusive ads that aren't compliant with the Better Ads Standards, which consists of a total of twelve ad experiences for both mobile and desktop platforms that were discovered to be annoying for many users.

As such, Chrome will evaluate a sample of web pages from a website and cou...