Sales and marketing professionals in high tech are being told — daily, loudly, and from every direction — that they should be using AI. And while it's absolutely true that AI has real potential to boost productivity and unlock new insights, there's a crucial first step that often gets skipped: testing.
This article is the result of testing AI with data from a large developer community with over 2,800 registered users, almost 800 unique organizations, and nine years of cumulative data from 41 countries. It's simply too much data for a marketing team to realistically try to analyze, too much information for working in a spreadsheet or a series of spreadsheets.