ESRB Introducing 'In-Game Purchases' Label in Response To Loot Box Controversy

The Entertainment Software Rating Board will begin labeling video games that contain in-game purchases, a response to lawmakers who have noticed the outcry over so-called loot crate systems and have signaled a willingness to legislate them. From a report: The labeling will "be applied to games with in-game offers to purchase digital goods or premiums with real world currency," the ESRB said in a news release this morning, "including but not limited to bonus levels, skins, surprise items (such as item packs, loot boxes, mystery awards), music, virtual coins and other forms of in-game currency, subscriptions, season passes and upgrades (e.g., to disable ads)." The label will appear separate from the familiar ESRB rating label (T-for-Teen, M-for-Mature, etc.) and not inside it. Additionally, the ESRB has begun an awareness campaign meant to highlight the controls available to parents whose households have a video game console.