Nintendo Files Lawsuit Against Genki Over Unauthorized Switch 2 Mockups and Trademark Use at CES 2025
Nintendo is suing accessory maker Genki after it showed off unofficial Switch 2 mockups at CES 2025, claiming trademark misuse and misleading marketing.
thegamepost.com
TL;DR: Nintendo has sued accessory maker Genki after the company rolled out “official”-looking Nintendo Switch 2 mockups and branded accessories at CES 2025—complete with 3D‐printed consoles, flashy renders and a “Genki Direct” livestream styled like Nintendo’s own. The suit, filed May 2 in California, accuses Genki of trademark infringement, false advertising and unfair competition for making it look as if their products were licensed or approved and misleading fans about “day one” compatibility.
Behind the scenes, Nintendo claims Genki either faked access to confidential hardware specs or tricked consumers into thinking they had inside info, all while tapping Nintendo’s “Switch” and “Joy-Con” marks without permission. Even after Nintendo publicly pointed out the mockups were unofficial, Genki doubled down—prompting Nintendo to sue to protect its brand, clear up fan confusion and seek damages for potential harm to its reputation.