The other day, Neurosell, a startup developing Virton AI-based virtual fitting rooms, talked about Virton's upcoming updates, including the launch of a marketplace based on current services, as well as new pilot projects.
Virton AI-powered martkeplaces announced
Today Neurosell announced a new product - a marketplace based on Virton AI. This functionality will work in parallel with the usual fitting rooms, but in addition to the usual fitting rooms, a marketplace based on applications for Google Play, Android, as well as VK Mini Apps and Telegram Mini Apps will be launched.
Every store that connects a fitting room will immediately be placed in the marketplace, thus opening up a new audience for Virton. The marketplace is scheduled to launch in June 2025.
Virton AI analytical tools
Advanced analytics will be available to all Virton AI users in the coming weeks. This will include an overview of popular products, a look at the number of generations, generation of picks based on product popularity, and an overview of the audience cross-section, including a breakdown by day.
Already now, there is functionality to track UTM fitting room tags, which are generated automatically for each product.
New pilot projects and partners
Neurosell has also announced partnerships for Virton AI virtual fitting room pilots with brands such as Nishtyak Bratok, Zanovo, Murka, NashLosь, DSM Icons, Knives and other apparel brands. This helps in training the neural network even faster and better. Pilot projects are planned for six months, during which time the generation quality is expected to improve by more than 90%.
More detailed information is always available on the official Virton AI website: