Broadcom's Answer To VMware Pricing Outrage: You're Using It Wrong

A senior Broadcom executive has defended VMware's controversial licensing changes by arguing that customers complaining about costs simply weren't using the software bundles properly. VMware shifted away from selling perpetual licenses for individual products to subscription bundles after Broadcom's acquisition. Some smaller and mid-sized customers claim their costs increased eight to 15 times under the new pricing structure, prompting migration plans to alternative platforms.

Joe Baguley, Broadcom's chief technology officer for EMEA, countered that 87% of VMware's top 10,000 customers have signed up for VMware Cloud Foundation, and that cost complaints "don't play out" when Broadcom sits down with customers directly.

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