Casino lighting could be nudging gamblers to be more reckless with their money, according to a new study, which found a link between blue-enriched light and riskier gambling behavior. The extra blue light emitted by casino decor and LED screens seems to trigger certain switches in our brains, making us less sensitive to financial losses compared to gains of equal magnitude, researchers from Flinders University and Monash University in Australia found...
The researchers think circadian photoreception, which is our non-visual response to light, is playing a part here. The level of blue spectrum light may be activating specific eye cells connected to brain regions in charge of decision-making, emotional regulation, and processing risk versus reward scenarios.
"Under conditions where the lighting emitted less blue, people tended to feel a $100 loss much more strongly than a $100 gain — the loss just feels worse," [says the study's lead author, a psychologist at the Flinders Health and Medical Research Institute]. "But under bright, blue-heavy light such as that seen in casino machines, the $100 loss didn't appear to feel as bad, so people were more willing to take the risk...." That raises some questions around ethics and responsibility, according to the researchers. While encouraging risk taking might be good for the gambling business, it's not good for the patrons spending their cash.
One professor involved in the study reached this conclusion. "It is possible that simply dimming the blue in casino lights could help promote safer gambling behaviors."
The research has been published in Scientific Reports.
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