We've been working hard to make Google Play the premier platform for game discovery and a place for you to grow your business. In the last year, the number of Android users who installed a game has more than doubled. Nearly 40% of that growth came from emerging markets, including Brazil, India, Indonesia and Mexico. Our investments extend beyond the Play Store and include many key Google products:
- Last week, we introduced a gaming solution from , an open source, dedicated game server hosting product built on Google Cloud Platform, in collaboration with Ubisoft, to support multiplayer games.
- At last month's Mobile World Congress, we released —a new way to reach players with sight, sound and motion. These placements will help you showcase your games.
Today, during our annual Google Developer Day at the Game Developers Conference, we introduced new tools and platforms to improve the overall game discovery on Google Play and give you more ways to deliver engaging player experiences.
Introducing Google Play Instant
With all the great games available on Google Play, we want to make discovery easier and remove friction during the install process. Installing and opening a game takes time and results in many players never getting to experience your game. We're thrilled to announce that instant apps is now available for games.
This means that with a tap, players can try a game without having to download it first. Games available instantly today include: , and . Or, you can visit the "Arcade" in our redesigned as it becomes available.
Discover insights from game
SOCIAL SHARE CARD GENERATOR