Apple to Launch New iPhone X Color to Save the Device

Apple is reportedly planning a new iPhone X color that could launch later this year and help boost sales of the model.

While no specifics are available for the time being, Japanese site Makotakara, who has a good track on Apple information, says the new iPhone X color version is specifically supposed to boost sales of the entire lineup, although it’s not clear why the expectations are so high.

A new color version of the iPhone X could indeed increase sales at some level, but on the other hand, with the high price considered to be a major setback, it’s unlikely to have a big impact on shipments without a substantial discount. The iPhone X starts at $999 in the United States, with the second option available for $1,149.

2018 iPhone models

Apple sells the iPhone X in two different color versions, namely space gray and silver, so if this report is accurate, a third model could see day...