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Microsoft: Estée Lauder uses AI to transform personalization in beauty

Video von Microsoft auf YouTube: Author: Microsoft - Bewertung: 0x - Views:4 The beauty industry is massive, fast-paced, and hard to predict. There are 20,000…

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Author: Microsoft - Bewertung: 0x - Views:4

The beauty industry is massive, fast-paced, and hard to predict. There are 20,000 brands worldwide, and microtrends can spread around the globe in hours. That’s the challenge facing Kalindi Mehta, Global VP for Consumer Foresight Strategy and Predictive Analytics at the Estée Lauder Companies. In the latest episode, she lays out how AI is transforming her industry, and explains how the technology can help all companies be more agile, improve their decision making, and reimagine their workflows.



00:00 – Introduction to WorkLab and Guest Kalindi Mehta

01:26 – Kalindi Mehta’s Role at Estée Lauder Companies

02:26 – The Competitive Landscape of the Beauty Industry

03:04 – Speed of Trends and Global Connectivity

04:03 – AI Opportunities in Beauty and Retail

06:13 – Building Empathy and Speed at Scale

07:36 – Consumer IQ: AI Agent for Strategic Insights

08:40 – Advice for Legacy Companies on AI Transformation

10:25 – Personalization, Empathy, and Influencer Engagement

11:53 – Using Data to Predict Virality and Trends

12:44 – Skills for the AI-Driven Future

16:10 – AI as a Workflow Transformer

16:43 – Daily Use of AI in Professional and Personal Life

17:54 – The Future of Work with AI Collaboration



Find this episode on:

- Apple Podcasts: https://podcasts.apple.com/us/podcast/worklab/id1582908812

- Spotify: https://open.spotify.com/show/2vApnLW5XfXoP8WDYGzFkT

- WorkLab Podcast: https://www.microsoft.com/en-us/worklab/podcast/



About the WorkLab Podcast:

Join host Molly Wood as she explores what leaders need to know to prepare their organizations for the innovations and disruptions that are transforming the way we work. Listen to her conversations with leading economists, technologists, and researchers on everything from how to use AI effectively to what it takes to thrive in a digital age.



Sign up for the WorkLab newsletter to get the latest AI research, insights, and trends delivered straight to your inbox: https://www.microsoft.com/en-us/worklab/newsletter



For more insights on the future of work, visit: https://www.microsoft.com/en-us/worklab/



Subscribe to Microsoft on YouTube here: https://aka.ms/SubscribeToYouTube



Follow us on social:

LinkedIn: https://www.linkedin.com/company/microsoft/

Twitter: https://twitter.com/Microsoft

Facebook: https://www.facebook.com/Microsoft/

Instagram: https://www.instagram.com/microsoft/



For more about Microsoft, our technology, and our mission, visit https://aka.ms/microsoftstories

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