7 Tactics to Stop Deepfake Attacks from Deceiving Your Executive Team

In May 2024, scammers set up a bogus Microsoft Teams meeting, used an AI‑cloned voice and YouTube footage of WPP’s CEO Mark Read, and attempted to convince an agency leader they were talking to the executive. The attackers were trying to get the victim to send money and personal details. Fortunately, the attack failed, and Read subsequently warned members of his organisation to be aware of similar tactics.