The shift reflects studios prioritizing internationally marketable franchises over domestically-focused comedies, which earn most revenue from US and Canadian audiences. Films like 1984's Beverly Hills Cop ($977 million inflation-adjusted) and Ghostbusters ($882 million) remain unmatched by contemporary releases -- with half of Letterboxd's most popular 2020s "comedies" being either non-comedic films like Saltburn or IP-driven movies like Barbie.
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