Democratic Senators Propose 'Privacy Bill of Rights' To Prevent Websites From Sharing Or Selling Sensitive Info Without Opt-In Consent

Democratic Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) today proposed a "privacy bill of rights" that would prevent Facebook and other websites from sharing or selling sensitive information without a customer's opt-in consent. The proposed law would protect customers' web browsing and application usage history, private messages, and any sensitive personal data such as financial and health information. Ars Technica reports: Markey teamed with Sen. Richard Blumenthal (D-Conn.) to propose the Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act. You can read the full legislation here. "Edge providers" refers to websites and other online services that distribute content over consumer broadband networks. Facebook and Google are the dominant edge providers when it comes to advertising and the use of customer data to serve targeted ads. No current law requires edge providers to seek customers' permission before using their browsing histories to serve personalized ads. The online advertising industry uses self-regulatory mechanisms in which websites let visitors opt out of personalized advertising based on browsing history, and websites can be punished by the Federal Trade Commission (FTC) if they break their privacy promises. The Markey/Blumenthal bill's stricter opt-in standard would require edge providers to "obtain opt-in consent from a customer to use, share, or sell the sensitive customer proprietary information of the customer." Edge providers would not be allowed to impose "take-it-or-leave-it" offers that require customers to consent in order to use the service. The FTC and state attorneys general would be empowered to enforce the new opt-in requirements. The bill would require edge providers to notify users about all collection, use, and sharing of their information. The bill also requires edge providers "to develop reasonable data security practices" and to notify customers about data breaches that affect them.