Microsoft Is Reportedly Building An AI Marketplace To Pay Publishers For Content

Microsoft is preparing a Publisher Content Marketplace to pay publishers when their work is used in AI products like Copilot. Neowin reports: Microsoft is reportedly discussing with select US publishers a pilot program for its so-called Publisher Content Marketplace, a system that pays publishers for their content when it gets used by AI products, starting with its own Copilot assistant. The PCM will launch with a limited number of partners before Microsoft hopes to expand the program over time. The company pitched the idea to publishing executives at an invite-only Partner Summit in Monaco last week. Microsoft was allegedly courting them with the message: "You deserve to be paid on the quality of your IP." No concrete launch date for the pilot was shared.

As Axios notes, Microsoft is the first major company to try to build a proper AI marketplace for publishers. Other AI labs like OpenAI have mostly focused on securing one-off licensing deals instead of building a platform for ongoing transactions. Companies like Cloudflare are also working on a more technical, network-level solution to this problem.

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