First, we will give rightsholders more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls...
Second, we are going to have to somehow make money for video generation. People are generating much more than we expected per user, and a lot of videos are being generated for very small audiences. We are going to try sharing some of this revenue with rightsholders who want their characters generated by users. The exact model will take some trial and error to figure out, but we plan to start very soon. Our hope is that the new kind of engagement is even more valuable than the revenue share, but of course we we want both to be valuable.
"We are hearing from a lot of rightsholders who are very excited for this new kind of 'interactive fan fiction'," Altman wrote, "and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all)."
Read more of this story at Slashdot.