A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop internal tools for ad platform integration, campaign management, and real-time attribution. The position is part of a newly formed "ChatGPT Growth team," and tasked with "building the technical infrastructure behind OpenAI's paid marketing platform...." This job listing is a rare signal of OpenAI's plans for an in-house marketing platform within ChatGPT, and part of the AI company's broader growth plans...
This adds to recent reporting showing that OpenAI is quickly ramping up its advertising ambitions... Alex Heath of Sources reported that OpenAI's CEO of Applications, Fidji Simo, was meeting with candidates to "lead a new team that will be tasked with bringing ads to ChatGPT...." OpenAI did not respond to requests for comment...
Critically, this job listing would support building backend infrastructure — APIs, data pipelines, and services — to manage campaigns, measure attribution, and optimize ad spend. This internal infrastructure would give OpenAI the ability to run marketing at scale without relying on external agencies, two industry insiders said, adding that successfully doing so for itself could lay the foundation for a broader product that lets other brands run campaigns through ChatGPT... [Jacob Bourne, an analyst at eMarketer] added that while it may be striking to see a company that began as a nonprofit research lab make this kind of move, it reflects OpenAI's for-profit pivot and broader push into revenue generation.
"In a new Stratechery interview, Altman admitted Instagram changed his mind about ads," the site Search Engine Land reported Wednesday, citing these two quotes from the interview:
- "I love Instagram ads, they've added value to me, I found stuff I never would've found, I bought a bunch of stuff, I actively like Instagram ads. I think there's many things I respect about Meta, but getting that so right was a surprisingly cool thing for me. Other than that, I viewed ads on the Internet as sort of like a tax."
- "I believe there probably is some cool ad product we can do that is a net win to the user and a sort of positive to our relationship with the user. I don't know what it is yet, I'm not like, 'Here is our ad model' already."
Their article also cites a tweet from an ad industry director who says OpenAI's own revenue projections now show "free-user monetization"...
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