As Controversy Swirls, Facebook Dials Down the Swagger On Its Developer Conference

In the recent years, Facebook has used its developer conference -- F8 -- as an opportunity to showcase the most bleeding technologies: Type with your brain. 'Hear' with your skin. And in the event of an emergency, a helicopter to the rescue with some free internet access. But that was a different time. In the recent months, the company has faced backlash for Cambridge Analytica scandal, and reportedly delayed plans to launch a Amazon Echo-like speaker. But perhaps the biggest surprise for developers came this month when Facebook deprecated APIs to limit the amount of data developers had access to -- forcing many to seriously rethink their business model as their existence revolved around access to users' data. So how does the company plan to cherish its developer ecosystem at the two-day long F8 conference starting tomorrow? The Verge reports: The bruising series of events leading up to F8 is expected to produce a more muted affair than in previous years. (Much of the event had to be reworked in recent weeks after the company began shutting down APIs, people familiar with the matter told The Verge.) On one hand, the event, which takes places Tuesday and Wednesday in San Jose, is still very much on. Facebook says it's the biggest F8 ever, with more than 50 sessions available to a record crowd of 5,000 attendees. But the company acknowledges that the event comes at a time when Facebook is radically rethinking its relationship with those developers. [...] It remains to be see whether the company will get a warm reception from partners who have been blindsided by the changes. Justin Krause runs a startup named Pod that builds a smart calendar app for iOS. Until this month, the app integrated with Facebook to put events from the social app onto your calendar. Then, in the wake of this month's Congressional hearings, Facebook revoked Pod's access to the calendar API without warning. "They didn't announce that they were revoking this data or send errors -- they just started sending empty lists, silently," Krause said. [...] In any case, it promises to be Facebook's strangest developer conference ever -- it's the only one to be held in the midst of a massive API shutdown.