From athletes such as Tristan Thompson to artists such as Iggy Azalea, celebrities have returned to hawking crypto
Following the numbers suggests Tristan Thompson is nearing the end of his basketball career. While the 6ft 9in center once regularly played more than 80 games in a regular season, he’s hit new career lows, appearing just 40 times on court during the 2024-2025 season. Following the money, however, suggests Thompson is pivoting into a new career. He’s rebranded as a crypto investor, consultant and brand ambassador, bringing his relative cultural cache to the blockchain. Now the host of his own podcast, Courtside Crypto, he has made frequent appearances with other crypto celebrities, such as at the Nasdaq in September, when he celebrated the IPO of an explicitly nationalist Bitcoin mining operation alongside Eric Trump; Thompson has also developed a crypto startup slated to launch in 2026.
In 2025, crypto is back in style in Washington and among a growing set in Hollywood, where Thompson lives adjacent to the Kardashian clan, some of whom have been crypto spokespeople. Donald Trump has reversed Joe Biden’s legal offensive against crypto, debuting his own token, $Trump, before his inauguration, and rolling back government actions against the industry, which heavily supported him during his bid for the presidency. Celebrities have likewise returned to hawking cryptocurrency projects or launching tokens of their own.
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