Musicians are deeply concerned about AI. So why are the major labels embracing it?

Companies such as Udio, Suno and Klay will let you use AI to make new music based on existing artists’ work. It could mean more royalties – but many are worried

This was the year that AI-generated music went from jokey curiosity to mainstream force. Velvet Sundown, a wholly AI act, generated millions of streams; AI-created tracks topped Spotify’s viral chart and one of the US Billboard country charts; AI “artist” Xania Monet “signed” a record deal. BBC Introducing is usually a platform for flesh-and-blood artists trying to make it big, but an AI-generated song by Papi Lamour was recently played on the West Midlands show. And jumping up the UK Top 20 this month is I Run, a track by dance act Haven, who have been accused of using AI to imitate British vocalist Jorja Smith (Haven claim they simply asked the AI for “soulful vocal samples”, and did not respond to an earlier request to comment).

The worry is that AI will eventually absorb all creative works in history and spew out endless slop that will replace human-made art and drive artists into penury. Those worries are being deepened by how the major labels, once fearful of the technology, are now embracing it – and heralding a future in which ordinary listeners have a hand in co-creating music with their favourite musicians.