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Intelligence View

⚡ tsecurity.de Intelligence

Why I'm Building Yet Another URL Shortener in 2025 (And Why It's Not Crazy)

"The URL shortener market is saturated." I've heard this a hundred times. Bitly, TinyURL, Rebrandly, Short.io... why would anyone build another one? Here's why I'm building jo4.io anyway. The Market Reality Yes, Bitly exists.…

Sichere Programmierung dev.to 27.12.2025, 20:34 Uhr 2 Min. Lesezeit KRITIS / Energie

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"The URL shortener market is saturated."

I've heard this a hundred times. Bitly, TinyURL, Rebrandly, Short.io... why would anyone build another one?

Here's why I'm building jo4.io anyway.

The Market Reality

Yes, Bitly exists. They're also:

Expensive - Premium pricing for basic features, enterprise tiers cost 10x+ more

Enterprise-focused - Overkill for creators and small businesses

Slow to innovate - Same features for years

There's a massive gap between "free tier with ads" and "enterprise pricing."

My Target Customer

Not enterprises. Not marketing agencies with huge budgets.

Creators and small businesses who:

Share links on social media daily

Want to know what's working

Don't want to pay Bitly prices

Need a simple API for automation

Think: YouTubers, newsletter writers, indie hackers, small e-commerce stores.

The Differentiators

1. Generous Free Tier

Most of my users will never pay. That's fine. They'll tell others.

2. Simple, Fast Analytics

Click counts, referrers, geo data. No 47-tab analytics dashboard.

3. Developer-First API

Create links programmatically. Every feature available via API.

4. Fair Pricing

Pro and Enterprise tiers priced at ~50-60% less than major competitors.

5. Bio Links (Link-in-Bio)

Everyone has an Instagram/TikTok bio. One link to rule them all.

The Business Model

Freemium + Usage-Based:

Free: 30 links/month, 1 month analytics retention, 1 API key

Pro: 500 links/month, 6 months analytics, 5 custom domains, 10 API keys

Enterprise: Unlimited everything, 12 months analytics, team features

Target: A few hundred Pro + a handful of Enterprise customers for sustainable MRR.

Is that life-changing money? No. Is it a solid indie business? Yes.

Why It's Not Crazy

Low CAC - SEO + content marketing. People search "URL shortener" constantly.

Sticky product - Once your links are created, you don't switch. Migration is painful.

Recurring revenue - Monthly subscriptions, not one-time purchases.

Low support burden - It's a simple product. Not much can go wrong.

API = B2B potential - Developers integrate it, then their company needs the paid tier.

Current Status

MVP live at jo4.io

~200 links created (mostly me testing lol)

Pre-revenue (just launched)

Running lean infrastructure

Next: Content marketing, ProductHunt launch, reaching out to creators.

The Honest Truth

Will this become a million-dollar business? Probably not.

Will it become a sustainable side income that could grow into something bigger? That's the bet.

The URL shortener market isn't "saturated" - it's "dominated by expensive incumbents with room for alternatives."

Am I delusional? What am I missing? Genuine feedback welcome.

Building in public at jo4.io

IR-PLAYBOOK-RCE

HIGH

SOC Incident Playbook: Remote Code Execution (RCE) Defense

WAF MitigationSofort

Virtuelles Patchen am Reverse Proxy / WAF für gefährdete URL-Pfade und Payloads aktivieren.

SecRule REQUEST_URI "@rx ..." "id:1001,phase:1,deny,status:403"

Web Shell ScanSofort

Web-Root auf neu angelegte Scripts, anomal modifizierte Dateien und Persistence scannen.

find /var/www -type f -name "*.php" -mmin -120

Outbound FilteringSofort

Ausgehenden Datenverkehr (Reverse Shells zu unbekannten IPs/Ports) blockieren.

ss -tunp | grep -E ":(4444|1337|8080|9001)"

Vendor Patching

Hersteller-Update in Staging validieren und schnellstmöglich in Produktion ausrollen.

apt update && apt --only-upgrade install <pkg>

1-Click Detection Engineering: Sigma & YARA Rules

SOC Ready

title: Detect Exploitation - Why I'm Building Yet Another URL Shortener in 2025 (And Why It's Not Crazy)
id: e56f2d51-e061-4165-8e5b-7b5bd951af61
status: experimental
description: Automatisch generierte SIEM-Erkennungsregel basierend auf CTI Intelligence
references:
  - https://tsecurity.de/
author: iShareStuff CTI Automated Detection Engine
date: 2026-09-24
logsource:
  category: network_connection
  product: any
detection:
  selection:
      CommandLine|contains:
        - 'exploit'
  condition: selection
falsepositives:
  - Legitime administrative Zugriffe oder Penetrationstests
level: high
tags:
  - attack.initial_access

rule CTI_Threat_Indicator {
    meta:
        author = "iShareStuff CTI Automated Detection Engine"
        date = "2026-09-24"
        description = "YARA Signature for "
    strings:
        $str = "Why I\'m Building Yet Another U" ascii wide
    condition:
        any of them
}

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Why I'm Building Yet Another URL Shortener in 2025 (And Why It's Not Crazy)

The Market Reality

My Target Customer

The Differentiators

1. Generous Free Tier

2. Simple, Fast Analytics

3. Developer-First API

4. Fair Pricing

5. Bio Links (Link-in-Bio)

The Business Model

Why It's Not Crazy

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The Honest Truth

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Why I'm Building Yet Another URL Shortener in 2025 (And Why It's Not Crazy)

The Market Reality

My Target Customer

The Differentiators

1. Generous Free Tier

2. Simple, Fast Analytics

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4. Fair Pricing

5. Bio Links (Link-in-Bio)

The Business Model

Why It's Not Crazy

Current Status

The Honest Truth

SOC Incident Playbook: Remote Code Execution (RCE) Defense

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