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⚡ tsecurity.de Intelligence

📘 CUSTOMER CHURN PROJECT — MASTER STEP LIST

🟢 PHASE 1: DATA SCIENCE CORE (CURRENT FOCUS) ✅ STEP 1: Business Understanding (COMPLETED) What is churn? Why churn matters to business Business objective Succ…

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🟢 PHASE 1: DATA SCIENCE CORE (CURRENT FOCUS)






✅ STEP 1: Business Understanding (COMPLETED)




  • What is churn?

  • Why churn matters to business

  • Business objective

  • Success metric (Recall > Precision)









✅ STEP 2: Load Data & Initial Understanding (COMPLETED)




  • Load dataset

  • Rows & columns

  • Identify target variable

  • Numerical vs categorical features

  • High-level observations









✅ STEP 3: Data Quality Checks (COMPLETED)




  • Missing values check

  • Data types check

  • Identify hidden data issues









✅ STEP 4: Data Cleaning (COMPLETED)




  • Fix TotalCharges datatype

  • Handle hidden missing values logically

  • Validate clean dataset









🟡 STEP 5: Exploratory Data Analysis (EDA) (IN PROGRESS)



We will do EDA step by step:




  • Churn distribution

  • Churn vs tenure

  • Churn vs contract type

  • Churn vs monthly charges

  • Correlation analysis

  • Write business insights for each plot



📌 This is the most important DS phase









⏳ STEP 6: Feature Engineering




  • Drop identifier (customerID)

  • Encode categorical variables

  • Scale numerical features

  • Prepare final modeling dataset









⏳ STEP 7: Train-Test Split




  • Stratified split

  • Explain why stratification matters









⏳ STEP 8: Baseline Model




  • Logistic Regression


  • Evaluate:




    • Accuracy

    • Precision

    • Recall

    • F1-score






  • Explain results in business terms











⏳ STEP 9: Advanced Model




  • Random Forest / XGBoost

  • Compare with baseline

  • Select final model









⏳ STEP 10: Model Interpretation




  • Feature importance

  • Understand churn drivers

  • Explain why customers churn









⏳ STEP 11: Business Recommendations




  • Who to target?

  • What actions to take?

  • How this model helps reduce churn?



📌 This step makes you a Data Scientist, not just a coder.









🟡 PHASE 2: ENGINEERING & PRODUCTION (LATER)






⏳ STEP 12: Refactor Project Structure




  • Convert notebook logic to Python scripts

  • Clean project layout









⏳ STEP 13: Build Prediction API




  • FastAPI

  • Input validation

  • Model inference endpoint









⏳ STEP 14: Dockerization




  • Write Dockerfile

  • Build Docker image

  • Run container locally









⏳ STEP 15: Cloud Deployment




  • Deploy to AWS (EC2 / ECS)

  • Public endpoint

  • Test with sample requests









⏳ STEP 16: Monitoring & Future Enhancements




  • Model drift discussion

  • Retraining ideas

  • Monitoring metrics









🔵 PHASE 3: PORTFOLIO & CAREER






⏳ STEP 17: README & Documentation




  • Problem statement

  • EDA insights

  • Model performance

  • Business impact

  • Architecture diagram









⏳ STEP 18: Resume & Interview Prep




  • Convert project into resume bullets

  • Prepare interview explanations

  • STAR method answers

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